Great topic, John! And thanks for sharing a link to the Apple Style Guide. I agree there’s lots we can learn from it. The company spends enormous capital, both human and financial, on ensuring brand consistency. There’s a definite feeling one gets when encountering Apple, either on its website or in one of its stores or when using one of its devices — of which I am a fan. I’m typing this on my iPad before heading to work on my Mac Book Pro where I will have my iPhone on a stand at my work station. One important end goal of any style guide is give the customer/user/citizen confidence in what they can expect when they encounter your organization. Are you trustworthy? Are you helpful? Do you care? Your website UX speaks volumes about how much you care about your citizens. Very timely topic, too! I’m starting a series on branding with this Friday’s Good Government Files (yes, shameless plug).
Great topic, John! And thanks for sharing a link to the Apple Style Guide. I agree there’s lots we can learn from it. The company spends enormous capital, both human and financial, on ensuring brand consistency. There’s a definite feeling one gets when encountering Apple, either on its website or in one of its stores or when using one of its devices — of which I am a fan. I’m typing this on my iPad before heading to work on my Mac Book Pro where I will have my iPhone on a stand at my work station. One important end goal of any style guide is give the customer/user/citizen confidence in what they can expect when they encounter your organization. Are you trustworthy? Are you helpful? Do you care? Your website UX speaks volumes about how much you care about your citizens. Very timely topic, too! I’m starting a series on branding with this Friday’s Good Government Files (yes, shameless plug).